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In this episode we will discuss one of the largest markets of Europe with almost 47 million of consumers.

Listen to the full episode    • Entering the Spanish Market. A guide for e...  

The guest of the show is Pedro Jara, an independent consultant from Spain with over three decades of expertise in retail and business consulting. Pedro brings a wealth of knowledge from his experience in management roles within large retail chains, his work in trade with the Extremadura government, and his support for businesses entering the Spanish market.

Episode Highlights:
• An overview of Spain's economic health and political stability
• Insights into Spain's regional differences.
• Strategies for international food producers to penetrate the Spanish retail market.
• The significance of Spain as a tourist hotspot and its impact on consumer markets.
• Practical advice on navigating the retail landscape and contacting potential buyers.
• The cultural nuances of Spanish business negotiations and the importance of building personal relationships and trust.
• Debunking the 'mañana' stereotype.
• Guidance on engaging with government tenders and leveraging local government support for market entry.
• The potential of using Spain as a gateway to Latin American markets and the close ties with neighboring Portugal.