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For show notes and resources mentioned in this video: https://97thfloor.com/blog/johnny

For Johnny Hanna, Co-Founder and CEO of Homie, creating successful, new business space in an uncontested market is just part of the day to day. That’s because Johnny understands what it takes to reinvent an industry. By embracing blue ocean strategy, Homie — a company focused on empowering buyers and sellers to change the way real estate works — has seen unprecedented growth, but as far as Johnny is concerned, it’s only the beginning.

In this video, “Blue Ocean Strategy: Examples from the Life of Johnny Hanna” (part of the 97th Floor Mastermind Interview Series), 97th Floor’s own Shante Schroeder interviews the successful entrepreneur about his insights into creating industries from scratch, conquering unexplored market space, and building a team that can make it all possible. In their discussion, Shante and Johnny uncover some of the secrets of the successes (and failures) that turned an optimistic entrepreneur into a shining example of business success.

For more insights into entrepreneurship, strategy, and marketing, visit https://97thfloor.com/, and get ready to explore an ocean of possibilities.