10: AI and Storytelling - Pragmatic Marketing in IoT (Kigen)

In this compelling episode of The B2B Engagement, Gavin sits down with Vincent Korstanje, CEO of Kigen, to unravel the complex world of executive go-to-market strategies in the rapidly evolving technology and business landscape. Vincent shares his journey from a technical expert to a leader with a passion for the human dimension of business, highlighting the pivotal moments that shaped Kigen's innovative approach to IoT security. Discover how Kigen's unique eSIM technology is revolutionizing device security and enabling seamless connectivity across industries. Delve into the importance of customer-centric problem-solving, the cultivation of a high-trust, mistake-friendly company culture, and the future of AI's role in decision-making. This episode is a masterclass on balancing technological possibilities with practical utility, fostering partnerships for success, and the art of storytelling in a multichannel world. Join us for an enlightening conversation that bridges the gap between what's possible and what's useful, ensuring that every step forward is a step toward customer success.