Скачать или смотреть IKEA’s Mission: How Affordable Design Creates a Better Everyday Life

How did IKEA turn affordable furniture into a global lifestyle brand?

This video explores how IKEA’s mission—“to create a better everyday life for the many people”—drives every part of its strategy.

Discover how the company balances low cost and good design, integrates sustainability, and adapts globally while staying true to its mission. From flat-pack innovation to local menus, IKEA proves that great marketing is about improving people’s lives, not just selling products.

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📚 Series Information

Part of the Principles of Marketing series on Essential BizMarketing.
Real-world marketing lessons from the brands that define modern business.

🔖 Keywords: IKEA marketing strategy, affordable design, global branding, customer experience, sustainability, mission-driven marketing, Essential BizMarketing

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