Скачать или смотреть Vivek Singh (Procam International) | How India’s Running Revolution Was Built

Episode 13 of the chlorophyll Podcast features @KiranKhalap in conversation with Vivek Singh, Joint MD of Procam International.

Procam pioneered the distance running revolution in India, bringing 2.6 million people onto the streets each year through mass participation events.

Key Insights:
Building IP-led movements
Shaping India’s sporting ecosystem
Leadership lessons from sports marketing

00:00 – Introduction & Welcome
00:37 – Meet Vivek Singh: The Maverick Behind India’s Running Revolution
01:51 – Early Life & Family Influence
03:55 – How Procam Was Born (The “Pro Camp” Story)
05:48 – Taking the Leap: Launching Mumbai Marathon
07:41 – The London Marathon Moment That Changed Everything
09:58 – Birth of Participative Sport in India
11:21 – Convincing 17 Government Authorities (Impossible Pitch)
13:05 – Year One Magic: The First Mumbai Marathon (2004)
14:08 – Why Mumbai Marathon Became a Global Attraction
16:02 – Expansion to Delhi, Kolkata & Bangalore
18:18 – How Marathons Triggered a Philanthropy Revolution
20:19 – 600+ Crores Raised: India’s Biggest Sporting Philanthropy Platform
21:01 – The Inspiration Medal: A World-First Concept
23:51 – Vivek Singh’s Personal Transformation (1988–2025)
25:48 – The Future of Procam: Vision & Mission 3.0
28:18 – Will Participative Sport Help India Win More Medals?
29:49 – How Running Spread Across Tier 1, Tier 2 & Tier 3 Cities
31:14 – Audience Q&A: Doubt, Faith & Leadership Lessons
33:06 – Managing Sponsors vs Global Marathons

🎧 This episode is as inspiring as it is insightful!

#SportsMarketing #BrandStrategy #Leadership #Procam #chlorophyllPodcast

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