Скачать или смотреть CoCoCoCo 2021: How to Use Guest Data to Upsell More

Speaker:
Sandro Christofori - SHR

Host:
Elen Jakob - Opensmjle.

Topic:
In this HIC talk stage session, digitalization & automation expert Sandro Christofori, talks about the weight that “clean” or adequate data represents for the hotel industry. Sandro gives the steps to follow in order to “clean up” your data so it can become useful.
Moreover, he emphasises on the importance of proper intelligence & guest segmentation and personalization, and on how to analyze this data.
He gives an overview of what upselling means and when it is the best time to upsell products or services to guests.

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