Скачать или смотреть The Journey of Creating a Multi-Million Dollar Ad-Tech Business | Voiro

In an era of glorification of venture-scale businesses, our focus is on Profitable Businesses operating in niches 🤑

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Chapters ----------------------------------------------------------------------------------------------------

(0:00) - How Voiro started

(0:48) - How Kavita Shenoy, co-founder and CEO got the idea of Voiro

(1:50) - Why Kavita wanted to cater to content creators

(2:11) - How Kavita met Anand Gopal, COO of Voiro

(3:00) - Voiro's first clients were Nandan Nilekani and Saffron Trail

(3:23) - How Star TV reached out to Voiro about their soon-to-be-launched digital OTT offering

(3:57) - Why Anand quit his full-time job for Voiro

(5:24) - What is broadcast technology

(5:42) - How Voiro placed ads in a digital-native manner

(6:15) - How ads can be personalized in digital compared to the broadcast technology

(6:30) - Why placing ads for live sports is difficult in a digital-native manner

(7:15) - What Hotstar was experimenting on in the ads domain

(8:20) - What is Voiro today

(8:44) - PewDiePie's enormous subscriber base around the time Voiro started

(9:30) - Why Anand took the leap of faith for Voiro

(10:45) - How Voiro helped Nandan Nilekani with elections

(10:59) - The enormous scale of Star Sports (Hotstar)

(11:38) - How digital ads are different from TV ads

(13:30) - Why sales teams didn't want to transition from selling TV ads to digital ads

(14:06) - Why Voiro created a spreadsheet to help track all the ongoing ad campaigns and their deliverables

(14:45) - When Voiro's spreadsheet for Hotstar crashed

(16:27) - How digital ads paved way for out-of-the-box ideas

(17:25) - Why Voiro created a software and pivoted from services to product business