Nevis Brands Expands Major Shots THC Beverage Line to New Markets, Boosting Q1 Revenue Potential

Nevis Brands CEO John Kueber joined Steve Darling from Proactive to announce significant milestones for the company, including the successful completion of production for its popular Major Shots THC-infused beverages in New Jersey and Oklahoma. The company has also expanded its product lineup into the Colorado market, marking another step forward in its strategic growth plan.

Major Shots, available in flavors such as Blueberry, Fruit Punch, and Blackberry Lemonade, are now on sale in New Jersey, Oklahoma, and Colorado. These additions complement the product's existing availability in regulated markets, including Washington, Oregon, Missouri, and Mississippi. The 100mg THC beverage, known for its quick onset of effects within 10 to 20 minutes of consumption, continues to gain traction among cannabis consumers seeking a fast-acting and doseable option.

Kueber emphasized the growing popularity of the smaller, 2-ounce format of Major Shots, which aligns with consumer preferences for convenience and portability. The company sees the continued expansion of this format as a key driver for increased revenue opportunities.

With the launch in New Jersey and Oklahoma on January 1, 2025, and the addition of Colorado, Nevis Brands anticipates capturing two months of royalty revenues for its Q1 financial quarter. This strategic expansion positions the company to strengthen its market presence and capitalize on the increasing demand for cannabis-infused beverages in new and existing markets.

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