Скачать или смотреть Why Brands Stall on Amazon Fast Fixes from 17 Years Inside Amazon

Most brands don’t stall on Amazon because of “strategy.” They stall because the inputs aren’t built to scale. In this episode of Fractional Impact, ex-Amazon leader Elisha Herzog (17 years at Amazon; now Co-Founder, Digital Pedigree) breaks down why growth often plateaus—and how to restart momentum without burning cash.

We cover:

— The simple sales equation: Traffic × Conversion × ASP = Sales—and how to use it as a diagnostic, not a slogan

— The three stall points: weak catalog inputs, missing mechanisms (reporting/WBRs), and unfocused customer acquisition

— 1P vs 3P trade-offs, why many founder-led brands should prefer 3P, and what “CRaP” items really are

— Margin rescue: assortment fixes, price/pack architecture, FBA fee awareness, bundling, and launch discipline

— A case study: 140% QoQ growth unlocked by catalog cleanup, retail-ready content, and Prime Day traffic planning

— When fractional help (as little as 2–5 hrs/week) beats full-time hires—and how to know you’re ready

Who should watch: Founder-led and PE-backed brands doing ~$1M–$20M on Amazon who want a clearer growth model, tighter margins, and smarter media.

👉 Schedule a call: digitalpedigree.com/schedule

#amazon #ecommerce #retailmedia #AmazonConsulting #fractionalleadership