Скачать или смотреть Social Circle Cold Calling is Like Dating in a Small College Town vs. NYC

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Who Is This For?

For campaigns that have a very large LTV, and a very small total addressable market, they require a different approach to scale/offload a cold call campaign

Avoid socratic questioning and qualifications-they require too much domain specific knowledge and you want to build a system that doesn't require pulling creative talent

Peter Principle (You either want them doing other work internal promotion, or they find a way to move to another company-external promotion)

Write a permission based script followed by a strong social circle credibility

LEAVE IT ALL ON THE FIELD OFFER (or 3)

Do NOT PUSH

Read every word of the script and write out all the rebuttals, they are the "soft systems" and they have to be on brand, don't allow callers to deviate and write extra if you have to, for unforeseen questions specify that they get clarity from you

"Xanatos Gambit" qualification - finding a win no matter what:
Example:

Instead of probing for pain/qualification up front,

Find DIFFERENT WAYS TO WIN:

"Typically with clients if they're ready to explore a working relationship we invest 30+ hours to research your space, and build a proposal with concepts mapped out, with no commitment on your end."

"If we're not at that stage yet, we like to bring you into our network, and just meet you and see if we can make introductions that would be helpful to your company with no strings attached."

"If we're not at the intro stage, we can send you more industry news and information, and highlight potential opportunities periodically, and you can reach out when you're ready, which would be the best for you?

The Dating Analogy is:

"Ask her out"
"Invite her out with friends"
"Put her on a mailing list to go to social events with other students"

So there's no pressure on the prospect, and they can engage with you at their level of interest and buy when they are ready

High price points, and small TAMs often necessitate 1-2 years of familiarity
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ABOUT ORI THE ORACLE

I'm Ori Geshury, Co-founder of MirraPonte Marketing, a demand generation agency, Executive Director of Go-To-Market Strategy at Manos Health, sales coach & advisor to 300+ companies, and your ultimate resource for mastering cold outreach strategies and lead generation techniques. In each of my videos, I like to talk about the art of cold emails and cold outreach, offering actionable tips and insights to enhance your lead generation efforts. Whether you're looking to revamp your cold outreach approach or boost your lead generation results, my expert advice and practical tutorials are designed to help you convert cold contacts into hot leads.

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