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An airdrop in the context of cryptocurrency refers to the distribution of tokens or coins for free to a large number of wallet addresses. This is typically done by blockchain-based projects as a promotional strategy to increase awareness, reward loyal community members, or incentivize the use of their platform.

Airdrops can happen in various ways:
1. **Holding a specific cryptocurrency**: Users might receive an airdrop if they hold a certain amount of a specific cryptocurrency at a certain snapshot time.
2. **Completing tasks**: Users might be required to complete tasks such as following the project on social media, joining their Telegram group, or retweeting certain posts.
3. **Lottery or random distribution**: Sometimes, tokens are distributed randomly to wallet addresses.

Airdrops can help projects achieve broader distribution and user engagement but require careful handling to avoid spam and ensure security.