Скачать или смотреть PULSE Business Case Study - 100 CR Sales Without Marketing | Tan Man Dhan

Pulse Candy has done incredible business and proven their Product Innovation. Pulse is a product of the DS group (Dharampal Satyapal Group), DS group has other products in the Tobacco and FMCG market like Rajnigandha Pan masala, Catch Kitchen Masala, Pass Pass mouth freshener, Ksheer Ghee, and many more. Pulse has researched and understood the core Indian market and taste and innovated the product accordingly. After getting inspiration from Gujarat and Rajasthan's habit of eating green mango with Spices and masalas the Pulse was made by adding a bomb of masala in it. It went viral in the Indian market and made 100 crores of sales in just 8 months of its launch without any marketing tactics. The product innovation, distribution, and marketing of the Pulse candy are explained in detail in this video.

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