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Most coaches make the same mistake: marketing their deliverables instead of their clients’ desires.

In this episode, Erin and Jordan break down the exact mindset and message shift that helped them scale multiple coaching offers to seven figures — without being salesy, manipulative, or hustling harder.

You’ll learn:

Why “custom macros” and “check-ins” aren’t why people buy

How to shift from feature-based to emotion-based messaging

The #1 content mistake most fitness coaches are making

How to craft marketing that taps into real human psychology

The proven messaging framework we use across ads, DMs, email, and content

This isn’t about becoming a better marketer. It’s about becoming a better communicator — so your message actually lands and gets clients in the door.

📲 Follow us on Instagram:
Erin →   / erindimondfitness  
Jordan →   / jordandugger_  
IFCA →   / impactfitnesscoachingacademy  

🎧 PODCAST:
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Spotify → https://open.spotify.com/show/78IMkwt...

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