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Explained: What is D2M technology, and how could it change your mobile behaviour?
What is direct-to-mobile broadcasting, and what is the government doing to facilitate this technology? What could be the consumer and business impact of this? What are the possible challenges to the technology's rollout?

The Department of Telecommunications (DoT) and India's public service broadcaster Prasar Bharati are exploring the feasibility of a technology that allows to broadcast video and other forms of multimedia content directly to mobile phones, without needing an active internet connection.
What is direct-to-mobile broadcasting?
The technology is based on the convergence of broadband and broadcast, using which mobile phones can receive terrestrial digital TV. It would be similar to how people listen to FM radio on their phones, where a receiver within the phone can tap into radio frequencies. Using D2M, multimedia content can also be beamed to phones directly.

The idea behind the technology is that it can possibly be used to directly broadcast content related to citizen-centric information and can be further used to counter fake news, issue emergency alerts and offer assistance in disaster management, among other things. Apart from that, it can be used to broadcast live news, sports etc. on mobile phones. More so, the content should stream without any buffering whatsoever while not consuming any internet data.
What could be the consumer and business impact of this?
For consumers, a technology like this would mean that they would be able to access multimedia content from Video on Demand (VoD) or Over The Top (OTT) content platforms without having to exhaust their mobile data, and more importantly, at a nominal rate. The technology will also allow people from rural areas, with limited or no internet access, to watch video content.

For businesses, one of the key benefits of the technology is that it can enable telecom service providers to offload video traffic from their mobile network onto the broadcast network, thus helping them to decongest valuable mobile spectrum. This will also improve usage of mobile spectrum and free up bandwidth which will help reduce call drops, increase data speeds etc.

over-the-top

OTT (over-the-top) is a means of providing television and film content over the internet at the request and to suit the requirements of the individual consumer. The term itself stands for "over-the-top", which implies that a content provider is going over the top of existing internet services.
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Ritesh Rajan
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