Скачать или смотреть How to measure success on social media? Part IV

Unlock the secrets to measuring success on #socialmedia with Sandra Stepan!

Learn about key metrics to track when evaluating your #Facebook, #Twitter, and #Instagram campaigns for maximum effectiveness.

You also want to pay attention to impressions.

So impressions refer to the number of times your content was seen on a social network.

This metric tells you that your content was delivered to someone's feed, and it's especially important for paid campaigns.

Your audience won't buy from seeing your content just once, so you want to expose them to your content multiple times.

You also want to measure your video views.

Video is the hottest social media content format, and you want the stats to absolutely rock.

It also increases the chances of attracting new followers and it increases your overall engagement.

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