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Whether you are promoting your business on social media, in an email, or on a prospecting call, SIP, SERVE & SELL, is a sales strategy you can follow to perk up your potential client or customer, fill their cup with all of the goodness you have to offer them, enjoy the satisfaction of closing the sale in a way that fills your cash flow cup, and their satisfaction cup, too (which is important for future referrals and add-on sales).

Here's how to brew more sales and create an easy sales and marketing plan by using this simple acronym:

1. SIP.
Strategy - Start by knowing what your goal is and who your audience represents.

Insight - Take the time to learn what your prospective customer cares about in relation to your offering.

Product - Delineate for yourself why your particular offering is made specifically for the audience you are selling to.



2. SERVE.

Solve - Communicate how your offering solves the exact problem(s) your audience cares about.

Educate - Don't go for a hard sell. Offer education about the problem your product solves to engage your potential client.

Reiterate - Learn how long your typical sales cycle is and drip additional information and repeat the reasons why your solution is best for your prospect to move them along the stages of the buying cycle.

Visualize - Respect how your audience likes to consume information, at some point having visual aids can help. From a sales psychology perspective, both visualizing yourself closing the sale and also providing your prospect with success stories of others achieving success with your offering can be very powerful.

Expand - Deepen the sales conversation and expand the relationship with a prospect by asking them questions about their intent to purchase and more.



3. SELL.

Simplify. Once you have moved your prospect into a decision phase, it's time to simplify the process of making a purchase by being clear on the concrete (and ideally very few) steps they need to take to buy from you.

Explain. Succinctly answer any particular questions the prospect still has and use them to create a Frequently Asked Question document (if you don't have one already for future sales).

List. Provide your prospect with a short "benefits and next steps" list that they can reference and you can use to guide them to make the final actions to purchase.

Lock. Once your prospect is ready execute the payment process and welcome your new client with a complete onboarding sequence that makes them feel welcome and gives them peace of mind in their decision.



There you have it! A complete, step-by-step sales and marketing process that will help you brew more sales no matter what sales channel or situation you are working in! Let us know if you have questions by emailing us.



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