Скачать или смотреть IMC INsiders: Michael Tucker_Creative/Marketing Strategy

What are the keys to creative development?
What's the difference between working on the agency side and working on the client side?
Is the creative side of marketing always challenging?
IMC INsider Michael Tucker is here to tell you how to be a great creative person in the marketing world.

Michael Tucker
Founder/Owner
The Tucker Group

Michael Tucker is an award-winning marketing strategist, copywriter, designer, and musician.
As a "Mad Man"
His 30-year career includes working in advertising agencies in New York, Boston, and Providence.

As an entrepreneur
In 1992, Michael founded The Tucker Group, an integrated marketing communications firm serving non-profit organizations, technology, automotive, retail, and hospitality. He also participated in the start-up of Salary.com, KeySurvey.com, and EyeCity.com.

As a musician
Michael plays saxophone, clarinet, flute and electric bass guitar.

As a biker
In his spare moments you'll catch Michael cycling. Anywhere.

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