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Bing Ads Auto Tagging for Google Analytics Tutorial Track Bing Ads in Google Analytics

Automatically tagging your ad links with the UTM tags in Bing Ads should be the default and it is not. Watch this video to find out how to turn it on so that it doesn't interfere with any of your manual tags or tags set by other applications.

What is a UTM code?

A UTM code is a simple code that you can attach to a custom URL in order to track a source, medium, and campaign name. This enables Google Analytics to tell you where searchers came from as well as what campaign directed them to you. A common use of UTM code is to create a vanity URL for each offline campaign, and then redirect that URL to whatever forwarding address you assign to it — most likely your main domain. This will give you the ability to track how a weekly newspaper ad, coupon, radio ad, or TV commercial is working without having to create custom landing pages for each campaign. By creating a separate UTM code for TV commercials and print ads, for example, you can get data on which generates more traffic, conversions, etc. Furthermore, you can track not only the source and the medium (radio, newspaper, coupon, etc.), but even individual campaign names like “Fall Chevy Sale.”

There are also some other values you can add to your code to monitor terms you are going after, or even specific content. Terms can include keywords like “gym shoes,” “chicago deep dish pizza,” or any other paid terms you are targeting. For content you may monitor two different ads that include the same message but different text to see which performs better.