Social Media Insights 101

Understanding social media insights allows social media managers to better understand and communicate the value social media brings to their business.

In this video, we break down what social media insights are, why they’re important and how to use this intelligence.

We’ll also share how social media monitoring and listening give you better audience insight and allow you to create more targeted, impactful content. Follows, likes, reach, growth, and engagements are just some of the performance metrics that indicate how effective your social media efforts are.

If you find this video helpful, subscribe to our channel for more social media marketing tips.

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✨ Resources in this video (and beyond):
✦ How to measure the value of social media: https://bit.ly/3RZ0RQ0
✦ How to measure the true impact of social media on your business: https://bit.ly/3S0sqbJ

🌱 Chapters in this video
0:00 Introduction
0:05 What are social media insights?
0:15 Why are social media insights important?
1:05 Social media data should inform every aspect of your business
1:50 Social media listening
2:12 Social media monitoring
2:30 5 Ways to use social media listening

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About Sprout:
Sprout Social offers robust social media management solutions for brands and agencies around the world. Start a free, 30-day trial to supercharge your social media today: https://bit.ly/3pTRtRy

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