Fixing The Broken Agriculture Supply Chain Ft. CEO EasyFresh | 277 | TBT

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In tonight’s conversation with our special guest, Muhammad Mustafa. What was Mustafa's early life & education like? What was his work experience in P&G, Jazz & PTCL like? How did he get into Stanford? The launch & experiences of Mauqa online? The challenges he faced from it? How important are training and upscaling of the workers? His startup launch of EasyFresh & the roles involved in it? Who are his co-founders & teammates? What is the importance of farming & retailing? Is it tech-friendly? What is the future of EasyFresh? Its partnerships with Farmdar & Truck It In? Is trucking the only way to transfer goods? What is it selling currently? Who are its customers? Are retailers active customers? Is EasyFresh profitable? Who are the potential partners of EasyFresh? Mustafa’s thoughts on the agricultural industry of Pakistan? The quality of agricultural goods in Pakistan? What’s the future of farming? How does Mustafa see Pakistan in 2050? Catch this and much more in tonight's episode.

#thoughtbehindthings #muzamilhasan #agriculture

00:00 Tonight’s guest: Muhammad Mustafa
01:44 Mustafa’s early life & education
05:45 Work experience in P&G
06:50 Moving from Karachi to Islamabad
07:39 Working at Jazz
09:05 Work experience at PTCL
13:22 How was studying at Stanford like?
16:13 From raw thoughts to reality
17:33 Launching “Mauqa online”
18:16 Experience of Mauqa online
19:16 Challenges
19:29 Training & Upscaling
27:11 The root cause behind weak-trained workers
29:15 Working with Airlift
30:29 EasyFresh: Co-founders
32:41 Figuring it out
35:00 EasyFresh experience
35:49 Role of the middlemen
38:38 Mandi & the supply chain
39:59 Post-harvest losses
40:31 Farming & retailing
41:46 The future of EasyFresh
45:59 Is it tech-friendly or market-based?
51:27 Harvesting & selling fresh items
52:46 Partnership with Farmdar
55:01 Partnership with Truck It In
56:02 Is trucking the only way to transfer goods?
58:58 Customers of EasyFresh
1:00:19 What is it selling currently?
1:01:02 Are retailers active customers?
1:01:29 The goal
1:03:37 Pricing
1:05:11 Is EasyFresh profitable?
1:05:39 Team EasyFresh
1:06:11 Investors & funding
1:07:18 Profits & startups
1:07:53 Potential partners of EasyFresh
1:09:26 Mustafa’s thoughts on the agricultural industry of Pakistan
1:12:00 Is EasyFresh dealing with the export market?
1:13:34 The quality of agricultural goods in Pakistan
1:14:13 Partnership with farmers
1:16:18 The future of farming
1:18:45 How does Mustafa see Pakistan in 2050?

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