Salesforce D2C Commerce Basics | Salesforce Trailhead

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Salesforce D2C Commerce Basics :    • Salesforce D2C Commerce Basics  

You’ve learned how promotions can significantly impact cart conversions and customer retention. But creating effective promotions can be a daunting task, given the multitude of factors involved—products, customer segments, bundled offers, and promotional timeframes.

What if you could harness the power of Einstein's generative AI, combined with your Commerce Cloud data, to autonomously configure and implement targeted promotions? With DC Commerce you can. All it takes is a few instructions and clicks.

The Commerce app smart promotions preview.

Create Smart Promotions with Einstein
Whether you're creating simple offers or more complex targeted promotional campaigns, you can do it all with D2C Commerce and Einstein generative AI. You simply enter your instructions in natural language, and Einstein generative AI turns your ideas into actionable, engaging promotions. By integrating with your Commerce Cloud data, these promotions are tailored to customer shopping behaviors, in turn enhancing your marketing initiatives and boosting your business outcomes.

Smart Promotion Management
Managing promotions is all about putting them in front of the right customers at the right time. D2C Commerce helps you simplify promotion management by automatically generating customized offers for distribution through email, SMS, and messaging apps. D2C Commerce and Einstein generative AI help you create a range of promotion types, converting your business insights into impactful promotions. Moreover, easily create promotion display names and translate them into multiple languages to ensure global reach and local appeal for your offers.

Shine a Light on Your Site
Earlier you learned about the value of a robust search engine optimization (SEO) strategy. Who doesn't want free advertising? With the Einstein for product and page meta tags feature, powered by Einstein generative AI, you can quickly generate page title tags and page meta description fields for your products and elevate your store’s online visibility. This feature generates tags and description fields that provide search engines with the critical information required to rank your pages effectively and enhance your SEO performance.

Get Detail-Oriented with Helpful and Meaningful Insights

Einstein Commerce Insights
Boost cart conversions with powerful shopping basket analysis that gives your team insight into buying behaviors. Then, understand your customers’ purchasing patterns via an intuitive dashboard.

With Einstein Commerce Insights, make data-driven decisions like pinpointing the top-selling items and uncovering common product pairings. Delve into detailed product data, monitor sales trends over time, and investigate co-purchase dynamics to inform your merchandising and promotional strategies. By applying these insights, you can tailor your approach to meet customer needs and increase cart conversions.

Review Product Behavior with the Product Intelligence Analytics Dashboard
Get product stats on your total sales and orders in the Product Intelligence Analytics dashboard. Explore charts showcasing your top-selling items and categories. Get insights into your customers’ product search habits, and explore which products are commonly purchased together.


00:00 Introduction
00:10 Get to Know D2C Commerce
00:49 Explore the Salesforce Commerce Data Model
01:33 Review D2C Setup Tools and Features
02:16 Explore Tools and Features that Engage Shoppers
02:59 Use Einstein Generative AI with Salesforce D2C Commerce