Why Customers Buy with Bob Moesta (Jobs to be Done)

Why Customers Buy with Bob Moesta (Jobs to be Done)

What is the best way to sell? What if you could cut your time to close by half, or even more?

Jobs-to-be-done expert Bob Moesta worked with fintech startup Autobooks to cut their sales cycle from 6 months to less than a month. The secret? Focus on understanding where the buyer is in their buying time line, then give them what they need to move to the next step.

In this video, Bob Moesta, author of Demand-Side Sales, explain the jobs-to-be-done philosophy of focusing on understanding the customer, instead of pushing your product. Your job as seller is not to sell a product to a customer using a one-size-fits-all sales funnel, but to understand your customers actual situation, and help them make progress.

JOBS-TO-BE-DONE CHEATSHEET
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