Search Arbitrage Feed Account (Tonic, System1, Sedo, Ads.com) – Why it's so complicated?

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Search arbitrage is a practice where marketers buy advertising with the goal of ranking high on search engine results pages and then monetize the traffic they receive through other types of advertising. It's a strategy used to generate revenue from the difference between the cost of the initial ads and the revenue received from the subsequent ads viewed by the visitors.