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Can Barbie replace a real friend for a child?

The company Mattel, known for its iconic Barbie dolls, has just announced a groundbreaking partnership with OpenAI to create the world's first line of Barbie with artificial intelligence.

If before kids were just playing with traditional dolls, now imagine this: an AI Barbie that can talk, hold real conversations, and even remember what your child told her yesterday.
This talking Barbie isn’t just a toy — she’s an interactive smart doll that might feel like a real friend.

Sounds a bit creepy, right? But maybe there’s something good about it.
These new AI toys for kids will be able to answer millions of children’s questions, support emotional learning, and even adapt to your child's behavior over time.

Welcome to the future of toys — where Barbie smart dolls meet the power of OpenAI technology.
This Mattel x OpenAI collaboration could revolutionize playtime and parenting.