Скачать или смотреть "AI Isn't a Strategy": How CMOs Can Align AI With Their Vision in 2026

"AI Isn't a Strategy": How CMOs Can Align AI With Their Vision in 2026

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Описание к видео "AI Isn't a Strategy": How CMOs Can Align AI With Their Vision in 2026

On this episode of "In the Flow," Ziflow CEO Anthony Welgemoed is joined by previous guest, Anil Noorani (Founder & Managing Partner, TKM Consultants), and Lizzie Short, executive producer at Good Content to discuss the biggest challenges facing CMOs today. In this roundtable discussion, they cover the overwhelming pressure for CMOs and marketing leaders to develop a comprehensive AI strategy. They explore the current state of AI adoption in the marketing world (and why AI alone isn't a strategy), the anticipated tool consolidation among AI companies, and the importance of balancing operational efficiency with the irreplaceable human creativity that drives emotional connection and results.

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