Скачать или смотреть Chief Growth Officer at Trilogy Care, Glen Kilpatrick Ep#61 Pioneers in Aged Care Podcast

Episode 61 of the ⁠Pioneers in Aged Care Podcast⁠ featuring Glen Kilpatrick, Chief Growth Officer at Trilogy Care is LIVE!

Glen introduces Trilogy Care as a four-year-old, rapidly expanding, family-founded "disruptor" that grew from a simple need: to extract more value from the Home Care Package (HCP). Trilogy Care acts as the intermediary for over 11,000 clients nationally, prioritizing value, choice, and flexibility. Their self-managed model allows clients to find and negotiate rates with their own service workers, such as cleaners or support staff, often securing services for half the cost of traditional provider rates.

As Chief Growth Officer, Glenn brings a compelling background, transitioning from 16 years in the travel industry (where he learned intense work ethic and customer focus) and an academic foundation in psychology. He explains that the principles of understanding customer needs and delivering on promises are perfectly transferable to aged care. At Trilogy Care, the sales approach is framed not as a hard sale, but as an educational process to articulate the full value of the HCP to clients, nurturing a one-to-one, human relationship that avoids call centers.

Looking ahead, Trilogy Care aims for asymmetrical growth by heavily investing in technology to automate predictable back-office functions and streamline compliance, allowing their human staff to focus on quality client engagement. Glenn also emphasizes the dual focus on grassroots community engagement to build face-to-face trust, alongside scaling up digital marketing and branding efforts. The mission remains clear: to empower older Australians to stay in the homes they love for longer.