Скачать или смотреть Booth Design Mistake #4: Prioritize Open Access Over Visual Impact

We get it.

You think that if you close off one side of your exhibit, people are going to walk past it and not bother walking in.

You’re not the first person to think this, nor will you be the last.

But trust us—this theory doesn’t make much sense.

If your booth designs are strong and there’s something compelling happening on the wall that you've built, the visitors will come. Accessibility from all sides is secondary.

Let’s say you have an island exhibit that's very open. Maybe it has a tower in the middle and small kiosks on each of the four corners. (We call this a hub and spoke arrangement.)

It can look very nice on a rendering, because you’re seeing it on a black background.

But if you put that on the trade show floor, there's not a lot of structure there.

If someone is viewing this exhibit from a distance, they’re going to look through that exhibit to whatever is behind it. This is because there’s nothing stopping their eye and keeping it in your exhibit.

Therefore, you need to create enough wall structure at the rear of the exhibit to hold the viewer’s attention.

This is where a visual backstop comes in.

Having a visual backstop will create a sense of enclosure and ensure that your ideal customers are looking into the exhibit, not beyond it.

📖Read the full blog here: https://www.tradegroup.com/post/7-des...

If you enjoyed this video, please like and subscribe to our channel👍

CONTACT US:
WEBSITE » https://hubs.li/Q01x1qks0
EMAIL » [email protected]
CALL » 214-343-1000

FOLLOW US:
INSTAGRAM »   / trade_group  
FACEBOOK »   / thetradegroup  
TWITTER »   / trade_group  
LINKEDIN »   / the-trade-group  

This video may contain material for which we do not claim any rights. All credits belong to their respective owners. Any such content is used under the "Fair Use" provision for educational and entertainment purposes. If you believe we've infringed upon your rights, please contact us.