Why more Japanese singers are turning to K-pop for global stardom

In the past several years, more Japanese trainees and even J-pop stars have been turning to K-pop for global stardom. These hopefuls made the move from Japan to Korea for a K-pop career.

There are many Japanese idols in K-pop today. Groups such as Twice, IZ*ONE, Enhypen, NCT, and Treasure all feature at least one Japanese member.

Music survival shows like Produce 101, Produce 48, and Girls Planet 999 also have a slew of Japanese contestants. Many Japanese hopefuls are realizing that K-pop can give them what they want. Global recognition. Fame. Marketing and Branding.

Then there’s NiziU, who’s a J-pop group, but trained under the K-pop ways by JYP Entertainment. This group has already exploded in just one year in Japan, furthering the belief that K-pop is the way to go for global fame.

City pop singer Yukika also made the leap from her native Japan to Korea, carving out a strong niche in her newfound country.

We’ll break down this trend why more Japanese trainees and J-pop idols are making the leap to K-pop land.
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TIME STAMPS:
0:00 Intro
0:19 Disclaimer
1:11 K-pop’s influence in Japan today
3:55 Korea is the place for stardom
4:59 K-pop is the trend in Asia
6:16 Marketing opportunities
7:44 The high-quality of K-pop training
9:22 The handsome and beauty factor
10:22 The J-pop female idol stigma
11:35 The iconic dances
13:02 The NiziU influence
16:02 More Japanese members in K-pop
16:30 Dominating in both Korea and Japan
17:18 Wrapping it up
17:46 Now over to you
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