Скачать или смотреть How Sahara India Proved Gamechanger For BEI Confluence| Tapas Gupta| 50 Yrs In 5 Videos| Preeti Hoon

If you are in Advertising or wanting to pursue Advertising in India, you cannot miss listening to the legendary Tapas Gupta. He is a name to reckon with in India's rich advertising scene. 2025 marks the completion of his 50th year in the domain and is truly a historic feat as it comes through without him taking a single career break! His first boss was Tara Sinha who's known as Indian Advertising's first lady, the first woman advertising entrepreneur in India in 1990s.

FIRST TIME EVER! Tapas is here, candid, raw and unfiltered with his 50-years of Advertising rulebook. Born and raised in Kolkata (erstwhile Calcutta), Gupta started his Advertising journey in the city of joy but eventually moved to New Delhi to settle down in.

In this video, you will know the story behind BEI Confluence's early survival, how Tapas Gupta's wife Chabi Roy Gupta made sure she backs her husband to follow the path of entrepreneurship, how Sahara India Pariwar Chairman Subrata Roy surprised Tapas Gupta by responding to his cold sms pitch, instilled faith in him, his venture and changed BEI Confluence's life forever.

This episode particulary delves on a few unrevealed traits of Sahara Boss Subrata Roy's towering & flamboyant personality. Subrata Roy often listened to his gut, took decisions based on intuitions, emotions and eye-contacts (remember Air Sahara's Tagline? Emotionally Yours!). During the first decade of the 21st century, Sahara was one of India's most recognized & revered Indian brands and one of the largest advertisers during those 10-12 years. This episode is a brief but raw, unfiltered insights into Subrata Roy's thinking and his style of working from someone who had seen him from close quarters.

It's diffuclt to capture his 50 long strenuous years in Advertising through 5 videos but here's an honest attempt - an all-exclusive, no-filter conversation with Advertising's favourite child, a man who has lived and breathed the domain for five unstoppable decades. This is a story and interview of a lifetime - you don't get this one in books!

Listen to the legend up and close in a bare-all interview for the first time.

#SoWhatsYourStoryWithPreetiHoon

P.S: This vodcast is in five parts. This is Part 4 of 5.
Watch -
Part 1:    • Legendary Tapas Gupta Early Life, Choosing...  
Part 2:    • Tapas Gupta Talks On His Brave Leadership,...  
Part 3:    • From Calcutta To New Delhi, How Tapas Gupt...  

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