How to navigate B2B marketing during an election year

As we are getting closer and closer to the upcoming election, we thought week we would discuss perceived marketing challenges we often hear. With some handy charts and graphs, Sam explains how brands need to be more strategic with their timing and placement during election seasons, making sure that their messaging remains relevant.

Since the 2016 presidential election, digital ads have become a staple in political campaigns, leading to significant increases in competition and costs. This trend continued in 2020, with political ad spending reaching a staggering $8.5 billion. The steady flow of political dollars into the market often starts bidding wars for prime advertising slots, driving up costs and making it difficult for small-to-medium-sized brands to maintain visibility.

How do you deal with election season as a marketer? We have some thoughts.

— Brandon, Brenda, Claudia, Roop & Sam

CHAPTERS
0:00 - Intro
3:27 - Marketing during election season

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