Creating Irresistible Programs and Packages

Creating Irresistible Programmes and Packages | Treat Your Business Podcast EP119

Are you ready to revolutionise your clinic’s pricing strategy and create programmes that deliver real value to your clients while boosting your profit margins? In this episode of Treat Your Business, Katie Bell dives deep into the challenges clinic owners face post-COVID and shares actionable strategies to help you move away from the outdated pay-as-you-go model.

Whether you’re a physiotherapist, osteopath, or wellness professional, this episode will empower you to craft irresistible offers that transform your business and client outcomes.

🎯 Key Takeaways from This Episode:
✅ Why the pay-as-you-go model is outdated and unsustainable
✅ How to craft offers that focus on client outcomes and transformations
✅ The components of a Grand Slam Offer: big promises, clear guarantees, and value stacking
✅ How to protect your profit margins while delivering exceptional client results
✅ Real-world examples of adding value without increasing costs

Katie also highlights why clinic owners must rethink their pricing to reflect rising costs, from salaries to supplies, and how to position your business as the go-to solution in your industry.

🔥 This episode is packed with insights to help you:

Elevate your pricing strategy
Move away from competing on price alone
Deliver exceptional value to your clients
Build a sustainable and profitable clinic
⏰ Timestamps to Help You Navigate the Episode:
00:00 Welcome to Treat Your Business
00:45 Why Pay-As-You-Go is Failing Clinics
02:30 The Post-COVID Challenges Clinic Owners Face
05:00 Why Profit Margins Are Squeezed & How to Fix Them
07:00 Crafting Irresistible Offers That Focus on Outcomes
09:00 The Grand Slam Offer: Big Promises & Clear Guarantees
13:00 Value Stacking: Adding Benefits Without Extra Costs
15:30 Revamping Pricing Strategies for Long-Term Success
17:00 Next Week: Paying Yourself Like a Director

🎯 Who Is This Episode For?
This episode is perfect for:
✔️ Clinic owners looking to scale their business sustainably
✔️ Physiotherapists, osteopaths, chiropractors, and wellness professionals
✔️ Entrepreneurs struggling with pricing and profitability
✔️ Business owners seeking to deliver more value to their clients
✔️ Anyone ready to move away from the pay-as-you-go model

If you’re ready to transform your business with actionable strategies, this episode is a must-watch!

🚀 Why You Need to Revamp Your Pricing Strategy
As clinic owners, we can no longer rely on outdated pricing models that don’t reflect the true value of our services. Clients don’t buy sessions—they buy outcomes, solutions, and transformations.

Katie shares how to craft offers that reduce risk, add value, and make your services irresistible. From personalised rehab plans to exclusive workshops, learn how to stack value without increasing your workload or costs.

💡 Final Thought: Focus on Outcomes, Not Sessions
Stop competing on price alone and start selling results, convenience, and certainty. By revamping your pricing strategy, you can protect your margins, elevate your clinic’s reputation, and deliver exceptional client outcomes.

📢 Join the Conversation!
Drop a comment below and let us know:
👉 What steps are you taking to revamp your pricing strategy?

🎙️ Don’t forget to like, comment, and subscribe for more episodes on business growth, pricing strategies, and success tips for clinic owners.

Sponsors

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload. Learn more at mbstmedical.co.uk.

This episode is also proudly sponsored by Nookal, the all-in-one practice management software designed to help you streamline your clinic, save time, and focus on delivering exceptional care. Visit www.nookal.com to learn more about how they can support your business today!

Links & Resources:

Evolve Programme: https://join.thrive-businesscoaching....
Buy the book: https://www.amazon.co.uk/dp/106854340X
Score App: https://bizhealthcheck.scoreapp.com/

Book a Discovery Call to find out how our programs can help you grow your business https://call.thrive-businesscoaching....

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#TreatYourBusiness #PricingStrategy #GrandSlamOffer #ClinicBusiness #BusinessGrowth #PostCovidChallenges