Northwestern-Kellogg Professor Jim Lecinski on being a whole-brain marketer | Modern Marketers

This week on Modern Marketers, Jim Lecinski, clinical professor of marketing at Northwestern University’s Kellogg School of Management, joins Google’s Joshua Spanier and Bethany Poole to talk about Jim’s career pivot from tech executive to college professor, what traits make up the most effective marketer, and the ability to combine left and right brain to be a whole-brain marketer. Jim discusses what he sees as top of mind for rising-star marketers in his classes, how he wrote a book on AI — well before the recent buzz — in 2021, and advice for creating a marketing plan that excites your C-suite.

Modern Marketers is a podcast from Think with Google. Our hosts, Joshua Spanier, VP of marketing at Google Media Lab, and Bethany Poole, global senior marketing director at Google, speak with game-changing marketers and founders about the innovative and inspirational campaigns that made them into the leaders they are today. Hear their stories as they discuss transformation, how they practice modern marketing with their teams, and the lessons they’ve learned along the way.

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00:00: Intro
00:53: About Jim
03:37: The whole-brain marketer
04:25: Best piece of career advice Jim ever got
05:25: Career pivot from tech to teaching
08:26: What Jim hears in conversations with CMOs
10:33: Being ahead of the AI curve
12:59: Changes in AI over the last few years
15:34: How gen AI is used in education
18:12: What it means to be a modern marketer
19:53: Creating marketing plans to excite the C-suite
23:13: Conclusion