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In 1973, The Dean Martin Show was declining in popularity. In its final season, to pick up the ratings and to require less of Martin's involvement, it was retooled into a series of celebrity roasts by adding a feature called "Man of the Week Celebrity Roast." The roasts seemed to be popular among television audiences and are often marketed in post-issues as part of the official Dean Martin Celebrity Roasts and not The Dean Martin Show.

After The Dean Martin Show was cancelled in 1974, NBC drew up a contract with Martin to do several specials and do more roast specials. Starting with Bob Hope in 1974, the roast was taped in California and turned out to be a hit, leading to many other roasts to follow.