Скачать или смотреть Strique x ARM Worldwide: How AI is Shaping the Future of Marketing

As traditional TV makes way for streaming, Connected TV (CTV) offers brands new opportunities for precise targeting, increased engagement, and better measurement. With viewers shifting away from cable to on-demand content, CTV allows brands to connect with audiences at the right moment. This data-driven approach ensures more effective, cost-efficient advertising that resonates with a growing audience.

Our Co-founder, @manasgulati, shares his expertise in an episode of Strique Talks, where he joins Poojan Ajani to explore the transformative impact of AI on marketing. In this discussion, he explains how advanced digital strategies help brands connect with targeted customer segments for greater relevance and impact. Watch the full video, 'How AI Will Change the Future of Marketing,' to learn more about how AI is reshaping ad targeting, personalisation, predictive analytics, and more.

#ctv #connectedtv #ctvAdvertising #aiforbrands #digitalmarketing