Скачать или смотреть Apartment Social Media Strategy Made Simple: Your Posting Formula + Best Practices

TACKLE YOUR SOCIAL MEDIA PLAN - WITH THIS FREE PLAN WORKSHEET
Social Media is the marketing beast that everyone knows they need to be using, but most aren’t sure how to utilize it like they need to. That’s where we come in! Listen or watch this guide to social media where we breakdown all things social media, so it's no longer a headache or a full-time job on top of your full-time job.

In this episode I’m breaking down some ways to simplify your social media efforts, while still getting the results you want because surprise! social media does not have to be overwhelming!

GET THE ANSWERS TO YOUR MOST COMMON QUESTIONS ABOUT SOCIAL MEDIA
What social media platform should you be using?

Sometimes less is more, my friend. Don’t kill yourself trying to be a jack-of-all-trades when it comes to social media coverage. Stick with what works and what you’re comfortable with.

How often should you be posting?

Let’s be realistic here. A one-man show can’t do what a huge property can do. Your main goal is to be present and consistent.

Is there a more efficient way to create content rather than just posting on the fly?

YES. Batch content!

Videos - Take some time to record a few that you can save to your phone to post later. You don’t have to run around in a fluster trying to remember to post and find something to post.

Captions - Start a spreadsheet with captions in specific categories. Change them up to feel fresh and refer to your spreadsheet each month. Not sure what categories to write about? Be sure to grab the worksheet below!

Take the easiest route! Partner up with Simply Social.

Get 40+ caption templates each month that hit all the must-post categories. It’s as easy as copying and pasting into your scheduling tool, adding specifics to tailor to your community, and picking your fave from a selection of graphics that works for you! Truly, that’s it.

REMEMBER: YOU HAVE 2 GOAL OUTCOMES FOR SOCIAL MEDIA POSTS
We want you to have a healthy mix of both categories below when looking at your feed. Too sales-y and people won’t want to follow, too much on the fun side it’s not driving traffic.

Here are a few ideas to get you started! Get your checklist above to plan your social posts.

Drive traffic - Build an audience and sell!

Feature a testimonial

Spotlight a floorplan or do a virtual tour of a model

Tag a friend or benefits of “friends as neighbors”

Neighborhood spot that prospects will love living nearby

Build engagement - Current residents and prospects see how awesome you are!

Highlight a company from your Preferred Employer list

Community amenity that makes you unique

Feature referral bonus

Renting vs. Buying

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