Copycat. Identity and difference in material culture | Cino Zucchi | TEDxPadova

La società contemporanea sembra ossessionata dall’idea di unicità e originalità. I grandi brand internazionali ci lanciano messaggi come “think out of the box” o “be different” per promuovere in realtà l’acquisto di prodotti di serie. nCino Zucchi ci fa riflettere sui concetti di novità e tradizione, unicità e copia. Nell’arte, nell’architettura, nell’
evoluzione umana, l’originale è colui che ha copiato per primo? Forse è la somiglianza a qualcosa che già abbiamo visto, l’idea stessa di unicità?
Cino Zucchi earned a B.S.A.D. at the Massachusetts Institute of Technology (Cambridge, Mass.) and a Laurea in Architettura at the Politecnico di Milano, where is currently Chair Professor of Architectural and Urban Design. He has been ‘John T. Dunlop Visiting Professor in Housing and Urbanization’ at the Harvard Graduate School of Design in 2013 and has been visiting professor in several European and U.S. universities. He participated in the organization and exhibition design of the XV, XVI, XVIII, XIX and XXI Triennale in Milan, and he is member of the scientific committees of the XXI Triennale, of the MAXXI in Rome and of the Enciclopedia Treccani. His work has been shown at the 6th, 8th, 12th and 13th Biennale of Architecture in Venice, where the installation Copycat. Empathy and Envy as Form-makers has been awarded a special mention by the Jury and has been the curator of the Italian Pavilion at the 14th edition . This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx