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Create a Successful Blog for Your Property, build trust with your audience, and increase your customer base & profit.

Today we are going to talk about how to create a successful blog and spend a couple minutes explaining a few things for you to get started and share with you some of the initial mistakes bloggers make.

You have to decide the reason you want to write a blog.

Take a moment to ask yourself these questions:
• Why is your property blog worthy?
• What story supports this property?
• Who would share your passion?
• Are your employees aligned with this passion?

After you have answered these, start brainstorming:

Who are your target guests?

Once you know who your ideal customer is, do a little research into their behaviour and then you can adapt your blog accordingly.

Some places you can start this type of research include:

• Q & A forums ie. Quora, & Yahoo! Answers
• Social media ie. Groups of social media sites
• Tools for getting content for your potential customers ie. BuzzSumo.com & Topsy.com
• Blog comments on other blogs your potential customers might read. What type of content are they already engaging with on other blogs?

Your Competition

Compile a list of 5-10 of your closest or the same type of competitors with blogs, audit their content and see what is working.

Targeting Keywords

Create a list of 5-10 keyword groups you want to rank for and with them the associated long-tail keywords you can include in blog content.

If you are new to this go to google support for more info on keywords and keyword planning.

https://support.google.com/adwords/an...
Google's algorithm is constantly changing and is becoming more and more natural.


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That’s it for this session of hospitality property school.

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So, as always, let’s work together to put heads in your beds.

Until next time, have a fun day.


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