Fueled by the Fear of Change | Sara Beth Urban | TEDxTullahoma

Ever felt too scared to try? You aren't alone. Sara Beth Urban shares a personal story about taking risks to find success. Sara Beth Urban is the Executive Director of the Tennessee Distillers Guild working with distilleries statewide to manage and grow the industry as well as to promote the Tennessee Whiskey Trail. Her career in management and marketing began at Historic Rock Castle, a nonprofit house museum in Hendersonville, Tennessee, where she served as the Executive Director and worked alongside her staff and board to raise the profile of the museum and establish unique experiences for visitors. From there, she took a position with the Tennessee Department of Tourist Development to serve as the Middle Tennessee Division Manager. In this role, she assisted the forty counties in her division with the marketing and development of their tourism assets to promote the state as a global destination for music, food, and one-of-a-kind experiences. She left the State after three-and-a-half years and began working for the Guild in October 2019. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx