Скачать или смотреть 62. Walking Billboards: How Your Team, Swag, And Style Sell Your Brand

In this episode of Unearth with Shelly Hughes, Shelly discusses the importance of strategic merchandise, or 'swag,' in creating a strong brand presence. Drawing from her experiences with clients and notable examples such as the Garmin Group and Girls Auto Clinic, she elaborates on how to integrate values into swag and the impact it has on brand loyalty and recognition.

She further emphasizes the holistic approach to branding, stating that it should permeate every touchpoint with customers and team members.

She also provides practical steps on how to avoid generic and ineffective merchandise, ensuring swag aligns with the company’s values and resonates with its audience.

Key topics include the importance of internal consistency, effective audience targeting, and transforming employees into brand ambassadors.

Connect with Shelly Hughes:
Instagram: @shellyhughes
Work With Shelly: Strategy, consulting & brand development
Website: https://noliaroots.com/


00:00 Brand Marketing
00:08 Introduction to Unearth with Shelly Hughes
00:32 The Power of Swag in Marketing
01:15 Case Studies: Successful Swag Strategies
02:07 Holistic Branding: Beyond Top of Funnel
04:11 Creating Effective Swag: Tips and Tricks
05:15 Real-Life Examples and Practical Advice
07:46 Aligning Swag with Core Values
10:52 Episode Summary