Digital Marketing Course Bangla Class-05 | What is PPC (Pay Per Click)

PPC (Pay-Per-Click) is a digital advertising model in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your website, rather than earning them organically. PPC is commonly associated with search engine advertising, where advertisers bid on keywords relevant to their business. The most well-known PPC platform is Google Ads.

Here's how PPC works:

Advertisers bid on keywords: When someone searches for a keyword relevant to an advertiser's product or service, the search engine decides which ads to show based on a combination of the bid amount and the ad’s quality score.

Ad placement: The ad that wins the auction appears in a prominent location on the search results page or on a partner site.

Pay when clicked: Advertisers only pay when someone actually clicks on their ad, making it a performance-based advertising model.

Ad ranking factors: In addition to the bid amount, factors such as the relevance of the ad, the landing page experience, and the click-through rate (CTR) influence whether the ad is shown and where it is placed.

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