Скачать или смотреть A second Forrest Lamp?

If a product with a standout name and surprising appeal captures attention the first time, what happens the next time?

Does the follow-up outperform because the market is primed? Match the original's results? Or fall short because the novelty has worn off?

We see this dynamic across industries — from product lines and brand extensions to movie sequels. Rarely do second acts outperform the original, but they often benefit from built-in awareness to perform better than competitors.

This final video in a five-part series explores that question through the lens of a potential second product that never launched.

Watch, comment and follow to understand how a follow-up product was never brought to market.

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