Скачать или смотреть Dr. Frank-Steffen Walliser (CEO, Bentley)

Dr. Frank-Steffen Walliser is CEO of Bentley Motors, a British luxury car manufacturer and holder of a Royal Warrant as supplier of motor vehicles to the British Royal Family, and is one of the most important executives in the global luxury car industry.

Before becoming CEO of Bentley, Dr. Walliser worked at Porsche for more than 25 years. During this time, his roles included Head of Motorsport Strategy, Head of Project 918 Spyder, Head of Motorsport and GT Vehicles, Head of the 911 & 718 Series, Head of Product & Concept, and Vice President of Complete Vehicle Architecture & Characteristics. Mr. Walliser began his professional career at Porsche as Head of Technology Monitoring before becoming executive assistant to the management board.

Dr. Walliser studied mechanical engineering at the University of Stuttgart and received his doctoral degree from Chemnitz University of Technology.

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The CEO Leadership Series is the flagship event series of the Technical University of Munich (TUM) and takes place at the Heilbronn campus. The goal of the event series is to connect top managers with young students in order to promote a fruitful dialogue. The guests first hold a panel discussion with the host about their careers and organizations, and then respond to questions from the students in a Q&A session. This gives students valuable insights into the fascinating and exciting life and work of successful and renowned managers.

00:00 Teaser
01:57 Intro
04:45 Childhood and school
07:57 Military service and university
09:31 Becoming the first doctoral student at Porsche
13:09 First job at Porsche
16:19 Assistant to the board
19:54 Motorsport
21:46 Porsche 918 Spyder
27:20 Project management
31:45 Returning to Porsche Motorsport
31:57 Leadership roles within the firm
34:12 Taking over drivetrain & Porsche 911
38:13 What makes a Porsche?
40:08 Becoming the CEO of Bentley
42:15 First day as CEO
45:13 What makes Bentley special?
48:18 Luxury electric vehicles
53:04 Mulliner Bespoke cars
54:20 Autonomous driving
56:15 Innovation & tradition
57:43 Diversification (furniture, champagne, residences)
1:01:02 Bentley girl & Paris Hilton
1:01:28 Branding (extraordinary)
1:04:46 Price level and sensitivity
1:06:23 Typical day as a CEO
1:10:53 Quick fire questions (hobbies, food, vacation, music, desk, favorite Porsche & Bentley, left-hand or right-hand driving, Le Mans vs. Nürburgring, favorite driver)
1:19:10 Legacy
1:20:30 **Start of Q&A**
1:20:53 Challenges after takeover
1:22:57 Range of electric cars
1:25:23 Sustainability Rating
1:28:07 Global suppliers
1:31:07 Forecasting car sales
1:34:50 Changing customer demographics
1:36:56 Transferring from Porsche to Bentley
1:39:21 Leadership style
1:43:43 Engineering background
1:45:22 Brand value
1:47:19 Battery development
1:50:43 Useful lessons from university
1:52:42 Future plans for Bentley
1:54:18 Porsche's plan to buy Volkswagen
1:58:25 Reducing resistance in teams
2:00:52 End

Music: Good Morning by MaxKoMusic