Episode 293: Genumark’s US Expansion, a chat with Stephen Musgrave (EVP, Sales & Marketing)

Stephen Musgrave is the Executive Vice President at Genumark, the largest Canadian-owned distributor and one of the largest in North America. Genumark has been recognized as one of Canada’s Best Managed Companies, is a 13-time Prix Image Award recipient, and was honored as one of Counselor Magazine’s Best Places to Work. With its 42,000-square-foot sales and distribution facility and over 100 full-time employees, Genumark serves over 2500 active accounts.

0:00 - Intro
0:10 - Genumark and Johanna Gottlieb
4:09 - Genumark’s US expansion
6:57 - Farmers, Hunters and Order takers
9:31 - 5-3-1 Rule
15:20 - Quarterly Growth Plans
20:49 - About Stephen
23:38 - Brand Inspiration
24:53 - Stephen’s album and book recommendations

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