Скачать или смотреть Why You Buy the LARGE Popcorn!?

Ever wondered why you suddenly decide the $7 large popcorn is a "steal" compared to the $3 small, just because a $6.50 medium exists?. You have been influenced by an Asymmetrically Dominated Choice, more commonly known as the Decoy Effect.

In this video, we dive deep into the fascinating world of behavioral economics to reveal how businesses like Apple, Starbucks, and The Economist use "irrelevant" third options to nudge you toward their most expensive products. We’ll explore the groundbreaking 1982 research by Joel Huber, John Payne, and Christopher Puto that challenged the idea of "rational" consumer behavior.

What you will learn:

• The Mechanism of Asymmetric Dominance: How a strategically inferior "decoy" makes the "target" product look like an irresistible bargain.
• Real-World Case Studies: From Apple’s iPod storage tiers to The Economist’s legendary subscription experiment that increased revenue by 43%.
• The Cognitive Science: Why our brains struggle with absolute value and instead rely on relative comparisons to simplify complex decisions.
• How to Protect Your Wallet: Practical tips to recognize these mental shortcuts and regain your decision-making autonomy.

Whether you are a marketer looking to optimize your pricing tiers or a consumer tired of overspending, understanding this cognitive bias is essential.

If you found this insight into your brain’s "hidden puppeteers" helpful, please give this video a LIKE, SUBSCRIBE for more deep dives into psychology, and COMMENT below with a time you think you fell for the Decoy Effect! 🔔