Скачать или смотреть Sell my Amazon business? 4 secrets to maximizing your valuation (do these now!)

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Here are the 4 things that get you a bigger payday:

(1) CONSISTENT MONTHLY PROFIT, LAST 12. You should have made monthly profit of a minimum of $1000/month for the last 12 months. If there was a month where you lost money, that's a red flag for buyers. The more profit, the higher your valuation. But the lowest acceptable "floor" I've seen is $1k/mo.

(2) PROFIT GROWTH, LAST 12. Show an upward trend in terms of monthly profit. The best monthly profit trend line would be something like: $1k, $1.5k, $2.5k, $3k, etc. Being flat (e.g. $1.75k, $1.75k, $1.75k) incurs a lower multiple. And trending down (e.g. $1.5k, $1.25k, $1k) incurs the lowest multiple of all.

(3) REASONABLE STORY. You need a well-articulated, logical story for why you, personally, want to sell the business. "I'm burnt out", "I want to buy a house", "I want to send my kids to college". Whatever the story is, it should be genuine and make sense to buyers. If you can't articulate it, buyers may think that there's something wrong with the business itself. Bonus points if you can articulate what growth opportunities remain in the business for the new owners (e.g. international expansion, Shopify, more products, etc.).

(4) AVOID EXTREME REVENUE CONCENTRATION. What if you made $100k/mo but 100% of that revenue came from 1 superstar SKU? Well then, your revenue would be considered highly "concentrated". This brings down your valuation because your business has a single point of failure. If that same $100k was evenly distributed across 5 SKUs, buyers can rest easier. Valuation up. At a certain point, though, more SKUs isn't better (e.g. $100k coming from 1000 SKUs) because it's more to manage. So, find a balance.

Those are 4 things to maximize your wealth during an Amazon FBA business sale.

I hope this was helpful.

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