Scaling a Brand: With Yianni Kosmides of Apollo Greek Grill | Brands Marketing Community EP11

Scaling a Brand: With Yianni Kosmides of Apollo Greek Grill | Brands Marketing Community EP11


Ever wanted to peek behind the curtain and discover how a restaurant brand grows from a single location to a thriving franchise chain? Our latest episode is your golden ticket! We sit down with Yianni Kosmides, the dynamic duo behind the fast-growing Apollo Greek Grill. They trace their journey from launching their first location in Nuremberg in 2017 to successfully running several outlets, including in sunny Valencia, California! Learn about the inspiration behind their brand name, a quirky homage to how sandwiches are ordered in Greece, and the strategic importance of prominently featuring their brand logo.

We delve into the Kosmides brothers' marketing playbook, including their clever use of social media for brand promotion and event advertising. They share their strategies for creating engaging content, their experience of conducting quarterly photoshoots, and the importance of refreshing their offerings regularly. The conversation takes an interesting turn as the brothers discuss the valuable lessons they've learned along the way, including the importance of staying true to the roots of the brand, even when exploring new opportunities. Whether you're a foodie, an entrepreneur, or someone interested in marketing and branding, this episode is sure to be a feast for your ears.

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