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The V60 didn’t even exist 25 years ago, and yet in the two decades since it launched, it has gone on to become one of the most successful and popular brewers in the history of coffee. This is the surprising story of how that happened, and the unexpected role the world's biggest coffee shop chain played in it.

THE EXTENDED CUT:
We created an extended cut for Patreon supporters, which is about 50% longer than the original cut. If you'd like to see it (and hear my favourite awkward Howard Schultz anecdote) then it is available here for $3:   / 130271157  

The Cone Brewer Mascot Merch: https://geni.us/THT-Mascots

I'd like to thank all the contributors to the project:

Kent Bakke
Caroline Bell
Alistair Durie
Robert Goble
Randy Hulett
Stephen Morrissey
Zander Nosler
Ryohei Uno

Directed by James Hoffmann
Produced by Daisy Collarile
Edited by Soufieh

Crew

Dan Barham (Canada - DOP)
Melinda Barbi (UK - Additional Crew)
Jonathan Haerter (Japan - DOP)
Brian Hutson (USA - DOP)
Michael Losada (UK - DOP)
Kasia Mecinski / Umami Pixel Productions (Japan - Producer)
Canh Nguyen (USA - DOP)
Patrick Racheff / Square Park Creative (USA - DOP)
Sarka Stepanikova (UK - Additional Crew)
Futsum Tsegai (USA - 2nd Camera)
Yuto Yamada (Japan - 2nd Camera)

Special Thanks to

David Latourell
Joseph O’Hara

Bibliography

Move over, espresso for The Economist, November 2007
At Last, a $20,000 Cup of Coffee by Oliver Schwaner-Albright for The New York Times, January 2008
Not enough froth: Trouble at Starbucks by Associated Press for The Economist, January 2008
Press Release: Starbucks Coffee Company to Acquire the Coffee Equipment Company and its Revolutionary Clover Brewing System by Starbucks, March 2008
Starbucks Announces Sweeping Changes by Brad Stone for The New York Times, March 2008
Starbucks Buys Clover, LA Mill and Intelligentsia Respond by Lesley Balla for Eater LA, March 2008
Clover coffee machines catch Starbucks’ fancy by Melissa Allison for Seattle Times, April 2008
The Coffee Fix: Can the $11,000 Clover Machine Save Starbucks? By Matthew Honan for Wired, July 2008
Onward, How Starbucks Fought For Its Life without Losing Its Soul, by Howard Schultz, April 2011

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Other Links:
Patreon:   / jameshoffmann  
Limited Edition Merch: https://geni.us/TensHundredsThousands
Instagram:   / jimseven  
Twitter:   / jimseven  

My Books:
How to Make The Best Coffee At Home*: https://geni.us/howtomakethebestcoffee
The World Atlas of Coffee*: http://geni.us/atlasofcoffee
The World Atlas of Coffee Audiobook*: https://bit.ly/worldatlasofcoffeeaudio
The Best of Jimseven*: https://geni.us/bestofjimseven

Things I use and like:
My old glasses: http://bit.ly/boldlondon
My new glasses (Sept 2024 onwards): https://bit.ly/thenewglasses
My hair product of choice*: https://geni.us/forthehair
(*Affiliate links which may earn us a commission)