Скачать или смотреть The State of Publishing and Live Ops

Our guest today, has led teams overseeing some of the biggest commercial successes from the MMORPG genre, and has leveraged those experiences to support dozens more through publishing roles for Xbox Game Studios Publishing and ArenaNet.

In this conversation, David Taylor sat down with Crystin Cox, Head of Publishing at ArenaNet and a 20-yr veteran of the video game industry, to discuss her experiences as a live-ops leader on Maple Story, Guild Wars 2, Xbox Game Studios Publishing and now ArenaNet.

They explore how the landscape has evolved over time and what the future holds during this tumultuous time in the video game industry.

00:00 - Start
02:14 - Intro
02:53 - Crystin's background / Journey into games
11:20 - Evolution of LiveOps
25:56 - Mobile games
30:45 - LiveOps over the past decade
36:06 - Pitfalls for LiveOps launch
42:50 - State of Publishing today
49:20 - Developers and funding
54:10 - What makes a game a good fit for publishing?
58:25 - Current state of Games industry
01:11:08 - Wrapping up

We’d also like to thank TikTok for making this episode possible. In a dynamic gaming market where a majority of games fail within three years, TikTok has become a critical partner in helping games achieve long-term player retention and substantial revenue growth. Learn more: https://bit.ly/LiveOpsProgramNAVPodcast

We’d also like to thank Heroic Labs for making this episode possible! Thousands of studios have trusted Heroic Labs to help them focus on their games and not worry about gametech or scaling for success. To learn more and reach out, visit https://heroiclabs.com/?utm_source=Na...


And as always, if you enjoyed the episode, make sure to subscribe and leave a like or comment! Also, feel free to drop a note in our mailbag at [email protected].

Who’s On:
Guest - Crystin Cox

Host - David Taylor: David Taylor (@DavidinGaming) / X (twitter.com)

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