Скачать или смотреть Starting your video marketing strategy: Ep1 of BVTV Trilogy with George Hughes of Small Films

https://www.bizvision.co.uk/series/bv...
‪@BVTVGlobal‬ host Malcolm Gallagher says:
Around 3 years ago here at BVTV I was well-into my soapbox stance that video marketing was the growth area of effective communication. Many leaders pooh-poohed the idea of appearing on a camera. Then came the pandemic! Welcome to this BVTV Resonance Trilogy coming to you from the UK Studios of BizVision. I’m your host Malcolm Gallagher.
With the pandemic suddenly the business world awoke to the power of video. Hesitant in use at first, then an avalanche of what is often poor creation and delivery. So I wanted to help you get on the right track with this exciting medium. My guest today is an established TV director and video producer and author of the video content book Resonance. From small films.com welcome George Hughes.
George, like you I have worked amongst some of the best on screen personalities around the world and I think there is always a common theme summarised by comedian Jimmy Carr saying “Arrive Ready”. I think that too many business people are falling into the trap that you can wing it on video, but I think preparation is paramount (no movie company pun there!) Before we get into discussing mistakes and engagement where do you think a company needs to start in its video marketing strategy. Is it for example knowing purpose, understanding the medium or having media training?