Скачать или смотреть COVINFORM social ties

COVINFORM is a EU Horizon2020 project, which aims to analyse the effect of Covid-19 impact responses and identify strategies for inclusive and effective pandemic communication.

In our research, we found that a civil society organisation’s ability to leverage the five elements of community (MacQueen et al., 2001) was often critical in their efforts to support and inform vulnerable groups during Covid-19. To learn more about the five elements of community, watch the other videos within this series.

One of these elements is “social ties”. Chaim Rafalowski at Magen David Adom in Israel explains how they initiated “family talks”, where Magen David Adom volunteers would inform their families about the Covid-19 vaccines, as they understood that healthcare workers turned into a trusted source of information for their personal network.

Filmed on 04.10.2023.
Funded by ‪@EuropeanCommission‬
Research partner: ‪@MDAISRAEL‬
Research & production: ‪@sinus-institut‬